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From Wikipedia, the free encyclopedia
Brothers Cider is a brand of pear cider originating in the South West of England, but now available at music festivals, pubs, bars and stores across the United Kingdom.
Brothers Drinks Co. Limited was started in 1992 by four Showering brothers whose parents enjoyed great success with Babycham from the 1950s. It is based in Shepton Mallet, Somerset and employs 85 people. Brothers' Cider is fermented and bottled on the former site of the Anglo-Bavarian Brewery, which was also the first place in the UK to brew lager style beer.
In 1995, Michael Eavis offered the Brothers space for a bar at the Glastonbury Festival, near the Jazz World Stage, but with sales restricted to Perry based drinks. When the offer of “Perry” was met with little understanding the Brothers would describe it as “ like cider but made from Pears” and after repeating this tens of thousands of times the short hand “Pear Cider” was introduced and understood. For the next 10 years the Brothers' Bar became increasingly popular so that in 2005, due to the level of requests for the product from festival goers, Brothers was packaged and launched into the on and off trade.[clarification needed] As a result Brothers' Pear Cider was the first perry to be marketed as “pear cider” in the United Kingdom.
In 2009, Brothers Cider won a Cool Brand award at The Drum Marketing Awards.
Brothers has expanded from their one site at the Glastonbury Festival to attend a number of live music events and festivals each year. These include events such as Big Beach Boutique, Creamfields and The Glade Festival.
Brothers Cider is available in a number of flavours:
Festival Edition Pear Cider - 7.0% abv "Perry".
Pear Cider - 4.7% abv "Perry", Light and naturally sparkling with a clean and refreshing taste
Original Apple Cider - 4.7% abv Fresh Apple cider made in a traditional West Country method.
Strawberry and Pear Cider - 4.0% abv Strawberry infused pear cider.
Lemon and Pear Cider - 4.0% abv Launched as a result of demand generated at 2007 festivals.
Toffee Apple Cider - 4.0% abv
Bittersweet Apple Cider - 4.0% abv