Savanna Dry Premium Cider is the ultimate dry, premium but cool cider.
South Africa's driest, matured cider is a premium drink in unique, trend setting, premium packaging. The consumers of Savanna are young at heart, free thinking individuals and image conscious. They embrace the attitude of the new South Africa.
Savanna Dry Premium Cider was launched in May 1996. The clear glass bottle has established Savanna as an innovative product, both in packaging and advertising. The advertising, making use of off-the-wall dry humour, appears in magazines, on radio, TV and cinema.
Savanna Light Premium Cider was launched in May 2000, as an extension to the popular Savanna Dry Premium Cider. The advertising used to promote Savanna Light also made use of off-the-wall, dry humour, but with a slight twist, by using the slogan "Look on the light side" to differentiate this advertising from that of Savanna Dry.