This is a seven year old rum blended by Francisco Fernandez. The rum is named after actor of erotic movies Ron Jeremy.
There is not a lot of real information regarding this rum available except marketing talk that I am getting increasingly sick of. I will add more info here when i find it.
Most rum aficionados on the blogs seem to be split into one of two camps: those who disparage the rum for its marketing and frank labelling (I kow one guy who will refuse to review it, taking it as a tacit endorsement of the porn industry), as well as their suspicion regarding what exactly Mr. Fernandez has accomplished aside from the Zafra; and those who are willing to give the rum a fair shake and a taste and disregard the hype. It'll be interesting to see what happens after the rum actually hits the shelves.
I think I belong in the second camp. I will rate it on the contents of the bottle alone. If they were going to use the porn aspect for marketing I would much have preferred a female endorser... On the other hand this is a rum yet to be launched and I am actually considering to get it so in a way the marketing have already worked.
I have read reviews of this rum and it has gotten some very good reviews. I plan to buy it when I see it so I can try it myself. The rum seems to be able to stand on it's own merits instead of just living on Mr Jeremy's reputation.
Smell: Sweet, raisins, a bit of mint?
Taste: A bit oaky, the alcohol is quite noticeable but it's all in all pretty good. It got better with a few drops of water.
I liked it, it's a nice sipper or high end mixer. There is still some alcoholic bite in it. It's a bit too expensive to buy in Sweden due to our taxes. In this price range you can find better rums. If I find it cheaper when travelling I will definitely buy a bottle. I would like to taste it again on another occasion and see if I can find more flavours.
I rate this rum at 3/5 on a scale from 1 to 5 where 5 is best.