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Havana Club Loco Pasión - Cuba

Havana Club Loco Pasión - Cuba

Havana Club
From Wikipedia, the free encyclopedia

This article is about a rum made in Cuba. For the rum of the same name made by Bacardi in Puerto Rico and sold in the United States only, see Havana Club (Bacardi).

Havana Club  is a brand of rum, made in Santa Cruz del Norte, Cuba. The brand was established by José Arechabala in 1878. After the Cuban Revolution of 1959, the distillery and company was nationalized by the Cuban government; subsequently, the Arechabala family left for Spain, then emigrated to the United States. Since 1994 it has been produced by Havana Club International, a 50:50 joint venture between Pernod Ricard and the Cuban government.


Grades of Havana Club Rum
Añejo 15 Años (15 Years)
The 15 Años Gran Reserva has an alcohol content of 40% ABV.

Cuban Barrel Proof
Cuban Barrel Proof is bottled straight from the barrel. The alcohol content is slightly higher than Añejo 15 Años at 45% ABV. It is blended by Don José Navarro then ‘finished’ in younger oak casks to recreate its oak aroma and bouquet. The casks are then opened and the batch of rum is bottled.

Máximo Extra Añejo
Máximo Extra Añejo was announced in November 2006 by Pernod Ricard, whose marketeers labelled it a new 'ultra-premium extra-aged rum'. This Rum is a blend of many different ages of rum, repeatedly blended with fresh sugarcane distillate and then further aged. The final act of blending, the 'toque' produces the finished product. Its retail price is set at $1200 per bottle.

Havana Club has other grades of rum, all aged for different periods of time.

Añejo Blanco (White)
Añejo Reserva (Reserve)
Añejo 3 Años (3 Years)
Añejo Especial (Special)
Añejo 7 Años (7 Years)
Prices range from $3 CUC to $14 CUC in Cuban stores & gas stations also known as CUPET (Cuba Petroleum) as they are labeled.

Loco
Havana Club also produces Loco (sometimes called Havana Loco) which is fruit juice mixed with Añejo Blanco rum (loco in Spanish means crazy). These drinks are a derivative of Smirnoff and Bacardi pre-mixed drinks. The flavors are:

Limon (Lime)
Mango
Pasión
Toronja (pink grapefruit)

International sales
The Havana Club brand is sold outside of Cuba in conjunction with the Pernod Ricard drinks giant. Havana Club is not sold in the United States, however, due to the United States embargo against Cuba. Bacardi sells a different rum in the U.S., also called Havana Club but unrelated to the Cuban version. The Bacardi product, which is made in Puerto Rico, has been the subject of trademark violation litigation by Pernod Ricard.

Official website

Edited by: Steve66 - 11-02-03 02:01:07

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